Want to work together? Give us a holler!
circletosquareproduction@gmail.com
Brooklyn, NY
Why did you start Circle to Square?
A: After working in the industry for nearly 15 years, I started to realize that there was always something missing to make my roles “perfect”. Instead of waiting for the perfect job to come along, I jumped on creating my own opportunity with Circle to Square. I founded this agency to give clients the energy, perspective, and nimble work ethic to deliver results, every time.
What is the ethos behind Circle to Square?
Don’t just hear, listen.
At Circle to Square we aren’t interested in small talk. We want to understand the core of your brand.
Be authentic.
It’s imperative to establish honest communication with our clients to create work that is genuine to the brand and its audiences.
Have a plan for everything.
Whether it’s Plan A or Plan Z, we are thoughtful, transparent and strategic in our pivots. From budget to creative, we’re fearless in our pursuit of solutions. Whether it’s Plan A or Plan Z, we are thoughtful, transparent and strategic in our pivots - even if we must evolve your current offering to fit the landscape of the world. From budget to creative, we’re fearless in our pursuit of solutions.
What is something “sticky” in this industry that you are uniquely qualified to fix?
A: Isolation in workstreams puts a strain on traditional teams; creative doesn’t have line of sight to the budget, finance is not familiar with the marketing scope, and there is no one to connect the dots. At Circle to Square, we are the nerve center that makes these connections. We’re looking at a brand or a problem from all angles and balancing group needs. We’re evening the scales across teams by prioritizing and finding efficiencies through strategic thinking, communication and clear timelines so that everyone gets a chance to experience seamless collaboration.
How would your toughest client describe your work?
A: Persistence is in my DNA. No matter what stage we start working together, I believe every project has the potential to exceed expectations. Although my follow up emails are going to become a centerpiece of your inbox, I promise to over-deliver on deadlines in the best interest of your brand so that we can create game-changing work together.
What are you passionate about outside of work?
A: Outside of work I am a dedicated aunt, novice potter, uncommitted yogi, dog mom and avid explorer. Whether I am spending time upstate with my family for a few hours or camping out of a van for a few weeks, I am happiest disconnecting from technology and experiencing adventure.
What is your biggest project to date?
A: Myself! I am continually learning and evolving as a friend, teammate and leader from conversations with my peers, feedback from my team, or new podcast listens on my commute. But, I also believe in unconventional avenues of growth like an apprenticeship on a farm in Maui (yes, that happened), solo travel in Asia (recommend it for everyone), conquering my fear of driving (PSA: watch out for me on the roads), or experiencing a silent retreat (sometimes I can’t believe it either). Working on myself in both traditional and non-traditional settings gives my clients the best service possible because they’re working with someone that believes in stepping outside of the norm to find creative solutions that drive measurable impact.
Cru, Our Company Spirit
Cru, our former blanket and heart stealer, used to spend his days walking on the beach or lounging next to his mom and C2S founder, Christine. Although no longer with us, his friendly and tenacious spirit lives on and is a constant reminder to us that it takes just a little bit of heart, drive and understanding to create memories (and love) that last a lifetime.