Essie
When the iconic Essie nail polish brand was turning 40, we worked with the team to develop the creative strategy for their 40th Birthday Bucket List campaign to increase global brand awareness, recruit new non-essie nail polish users, and build brand love. We concepted a cohesive social media and influencer strategy that could be implemented across global social media channels. The influencers we sourced, booked and consulted with on their content shared posts and stories that tied back to the Bucket List theme and promoted the anniversary launch of Essie’s new collection of colors.
Agency: CSM