IBM Watson,
US Open
We worked with TH Productions, Ogilvy, and IBM to transform an existing garage space into a high-tech photo experience where guests could directly interact with IBM’s Watson during multiple touchpoints. Over 4,000 attendees participated in the Watson Portrait Gallery at the 2017 US Open, watching Watson’s AI technology analyze their conversation to create a personal portrait to take home.
Agency: TH Productions, Ogilvy