Luana
We stepped in as Creative Director to identify the brand ethos through a deep dive creative exercise to capture affordable, classic feminine luxury. Our team worked directly with the CEO and corporate sales and merchandising teams to establish their creative vision for the brand.
We directed and produced the brand’s first editorial shoot - including managing the budget, talent and location scouting. The photos were used on their website, social media, in-store, sales materials, and paid advertising to help the brand grow in the market. The shoot was a big investment on a tighter budget, so we worked within the parameters to have collateral that would serve multi-channel purposes.
Spring 2019
Fall 2018
Photography: Hannah Heinrich