LuminoCity
We partnered with LuminoCity to grow brand awareness, brand equity and ticket sales. Although amidst a pandemic, we were able to help this ultra-successful event continue to scale in 2020 by focusing on a smaller market segment approach to grow the local NYC funnel through a robust paid, earned, owned and shared marketing strategy including PR, partnerships, influencers, and other paid media. As one of the first large events open to the public during the pandemic, our revised strategy included communicating COVID safety for customers - a top priority for both LuminoCity and their partners. We also worked to build out existing relationships to grow the audience funnel all within a limited time frame and budget. We’re proud to have built strong foundations for the future 21-22 season through new community partners tied to the highest levels of City, State and NY Government that proved to carry strong brand lift.
Agency: CSM