Pringles Stack Shack
We worked with Pringles, the beloved chip with an iconic shape and unique flavor offerings to design, develop and produce a three-day pop-up “Stackateria” to encourage participants to taste-test. The facade of the venue was reimagined as the top of a Pringles Can, spanning 12’ in diameter and provided a unique entryway experience for attendees. Upon entering, fans were welcomed over to a Pringles Tasting Station, featuring an array of oversized Pringle cans acting as individual dispensers for each flavor. Guests were encouraged to stack and taste a variety of flavor combinations in an effort to find their own unique Pringles stack. Once they chose their top three flavors, attendees created and named their own custom can to carry home and share on social media.
Agency: TH Productions, Edelman, Krispr