Remitly
We were approached by Remitly bank to develop their creative strategy and produce a campaign centered around Remitly’s inspiration: their customers, the millions of immigrants from around the world who make the incredible sacrifice of leaving home to provide for those they love. We worked alongside CSM, Remitly’s marketing agency, and across a bilingual team to develop a creative strategy that captured the spirit of the immigrant resulting in a TV commercial, A Quienes Sudan La Camiseta (To Those Who Earn Their Jersey), that spoke to a heartfelt manifesto that praises the immigrant spirit, their commitment to the home team, and their love for the homeland. The spot aired on broadcast Spanish television as well as across owned channels like Univision and Telemundo.
Agency: CSM