After we successfully launched the brand in her image, Susan approached us with a new concept - to use jewelry to spark a more meaningful conversation around sustainability. We used her short documentary films as a launch point to identify key messages about the topic and worked with thought leaders in the space such as Julie Gilhart and Toby Usnik to examine the entire jewelry making process. We were able to curate a collection of jewelry made from recycled materials that successfully told the narrative of the foundation’s mission.