The Green Digest
We were approached by an emerging cannabis brand and publication, The Green Digest, to put together a business plan and produce a campaign of imagery that would showcase a new way of treating this booming industry: high end. To accomplish this goal, we wanted to step away from the male dominated visual identity that saturated the industry and create a more feminine and beautiful creative direction by focusing on softer macro photography to portray this new approach to cannabis.
Photography: Adam Allegro, Hannah Heinrich, Gisel Florez