The Susan G. Komen 3-Day
As an integral piece of the overall marketing strategy for the leading breast cancer non-profit, Susan G. Komen, we worked with Komen's marketing agency, CSM to develop the content strategy for 2020. Using key learnings and data from 2019, we worked with a film and editing team to direct and produce a series of videos that complimented the awareness and registration push for the 2020 3-Day program that CSM was orchestrating. For the videos, we conducted a series of interviews with actual 3-Day participants to capture the spirit of the event and encourage new and previous walkers to register. These videos were used across paid digital channels, including social media, as well as on broadcast television.
Photography & Film: Martin Crook
Editing: Bernice Gonzalez Bofill, Bespoke Digital