I co-founded The Angle at a time when social media was starting to be considered a significant marketing tactic. As people I knew were trying to launch businesses, the one thing most had in common was that they didn’t know what their brand looked like to consumers. The Angle specialized in brand development and artist management. We helped businesses create logos, fonts, copy, voice, brand colors, and more for businesses as well as produced photo shoots for their website and social media to ensure that all touch points in their marketing funnel were cohesive.
Because we were producing so many photo shoots for brands, we started to book artists for jobs and realized that artist management was a key piece of The Angle’s business. We helped artists develop content for their portfolios and helped them build their brand. Because we had personally produced content with each and every artist we represented, we were able to ensure the artists we recommended for brand shoots were the perfect fit - enabling a unique symbiotic relationship between our artists and brands.